isbn0324223048

Reader' Reviews

Sent wrong edition! / / 2010-08-24
I ordered this book for a class that started yesterday. As I began reading the first chapter, I realized that they had sent the 4th edition instead of the 6th. Make sure you check what edition you receive!

Business Comm: Process and Product / / 2010-07-06
I am currently using this book for an online class. This book is very good and detailed. All subject areas of the book are broken down in a way anyone can understand them. Very good book for classes.

An excellent text / / 2010-06-24
I have worked in advertising/communications for over 30 years and found this book current on the latest trends and covering subjects that are not usually discussed - and need to be. I learned a lot from this text and highly recommend it.

Nice book but a bit repetitive. / / 2010-03-07
The book was nice, but I did not like the 6 month only access key. The powerpoints were helpful but too many images which distracted from the professors lecture.

Be careful! / / 2010-01-24
This book is very informative. It has great examples to help you understand various methods of communications as a whole. Be careful when purchasing this book used! The book is less valuable w/o the access code, which in most insatnces will not come with if purchased used. Make sure that this is the book you need for class. It is expensive, and you do not want to have to buy it twice. I bought this book at Amazon.com used, and the seller gave me the impression that the book came with the access code. Fortunately, I was able to purchase online.